At Talaria Group, we value your trust and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you visit our website, www.talariagroup.com, purchase our Talaria e-bikes or other products, or interact with us. We comply with applicable privacy laws, including the General Data Protection Regulation (GDPR) for EU residents and US privacy standards, to ensure your data is handled responsibly. This policy aligns with Google Merchant Center requirements for transparency and responsible data practices.

Information We Collect

We collect the following types of personal information to provide our services:

  • Personal Identifiers: Name, email address, phone number, billing and shipping address, provided when you place an order, create an account, or contact us.
  • Payment Information: Credit/debit card details, PayPal information, or other payment data processed securely through our payment gateways.
  • Order Details: Information about purchased products, such as e-bike models, accessories, and order history.
  • Technical Data: IP address, browser type, device information, and browsing behavior collected via cookies and similar technologies.
  • Customer Communications: Messages sent through our contact form, emails, or customer support interactions.
  • Marketing Preferences: Your choices regarding promotional emails or newsletters.

You may choose not to provide certain information, but this may limit your ability to use some features, such as completing a purchase.

How We Use Your Information

We use your data to operate our e-commerce business effectively and provide a seamless experience, including:

  • Order Processing: To process and fulfill your purchases, including shipping e-bikes and accessories.
  • Customer Service: To respond to inquiries, process returns, or provide warranty support.
  • Marketing: To send promotional emails, newsletters, or product updates, but only with your consent or as permitted by law.
  • Fraud Prevention: To verify transactions and prevent unauthorized or fraudulent activity.
  • Website Improvement: To analyze site usage and enhance functionality or user experience.
  • Legal Compliance: To comply with applicable laws, regulations, or legal requests.

Sharing Your Information

We do not sell your personal data. We may share your information with trusted third parties only as necessary, including:

  • Payment Processors: Secure platforms like Stripe or PayPal to process payments (we do not store full payment details).
  • Shipping Carriers: Companies like UPS or FedEx to deliver your e-bikes or accessories, requiring your name and address.
  • Service Providers: IT or analytics providers (e.g., Google Analytics) to maintain or improve our website, subject to strict data protection agreements.
  • Legal Authorities: If required by law, such as in response to a court order or to prevent fraud.

All third parties are contractually obligated to protect your data and use it only for the purposes we specify.

Cookies & Tracking

Our website uses cookies and similar technologies to enhance functionality, analyze performance, and personalize content. These include:

  • Essential Cookies: Necessary for site navigation, cart functionality, and secure checkout.
  • Analytics Cookies: To track site usage and improve user experience (e.g., Google Analytics).
  • Marketing Cookies: To deliver relevant ads or track campaign performance, if you opt in.

You can manage cookie preferences through your browser settings or our cookie consent tool on your first visit. Disabling cookies may affect site functionality. For details, see our Cookie Policy at www.talariagroup.store/cookies.

Data Security

We implement industry-standard measures to protect your data, including:

  • HTTPS encryption for all website interactions.
  • Secure storage of personal data with restricted access.
  • Regular security audits and updates to our systems.

While we strive to protect your information, no system is 100% secure. We promptly address any breaches and notify affected users as required by law.

Your Rights & Choices

Depending on your region (e.g., EU under GDPR or US state laws), you have rights over your personal data, including:

  • Access: Request a copy of the data we hold about you.
  • Correction: Update inaccurate or incomplete information.
  • Deletion: Request deletion of your data, subject to legal obligations (e.g., retaining order records).
  • Restriction: Limit how we use your data in certain cases.
  • Portability: Receive your data in a structured, machine-readable format.
  • Opt-Out: Unsubscribe from marketing emails via the link in any email or by contacting us.

To exercise these rights, email us at privacy@talariagroup.tore We will respond within 30 days (or as required by law) and verify your identity for security.

Children’s Privacy

Our website and services are not intended for individuals under 16. We do not knowingly collect personal data from children. If we learn such data has been collected, we will delete it promptly. Parents or guardians can contact us with concerns.

Changes to This Privacy Policy

We may update this policy to reflect changes in our practices or legal requirements. Updates will be posted on this page with an effective date. We encourage you to review this policy periodically. If significant changes are made, we may notify you via email or a website notice.

Contact Us

For questions or concerns about this Privacy Policy or your data, please contact us:

We are committed to addressing your concerns promptly and transparently.

Last Updated: September 3, 2025